Analysis on the Worldwide Regional Web Search for “johnlewis.com”

Top three cities in terms of web search volume for “johnlewis.com” are Milton Keynes，Brentford and Thames Ditton. Other cities appeared on the list are all come from Great Britain as well, including Reading，Poplar，Manchester，Edinburgh，Birmingham，Sheffield and London. To our surprise, as a capital city, where there established the flagship store of this country, London’s rank on this list is not as high as expected, ranking to the bottom. This result may, in a certain degree, reflect the users’ skeptical attitude towards the information released on the website and they prefer choosing other competitors’ service.

As a upmarket department stores website that offers comprehensive information on related products, including Clearance, Electrical, Home & Garden，Women, Men, Beauty，etc, “johnlewis.com” is highly recognized at home in Great Britain with high web search volume, it also receives little visit from other country like United States. Its unique geographic position as well as competitive brand influence makes this result achieved.

John Lewis is a chain of upmarket department stores operating throughout Great Britain. John Lewis takes pride in “Never Knowingly Undersold” policy, which is rewarded with the exceptionally vast web search volume compared with that of other regions. As of April 2013, the John Lewis Partnership operated 43 John Lewis stores throughout England, Wales and Scotland.