Top three cities in terms of web search volume for “johnlewis.com” are Milton Keynes，Brentford and Thames Ditton. Other cities appeared on the list are all come from Great Britain as well, including Reading，Poplar，Manchester，Edinburgh，Birmingham，Sheffield and London. To our surprise, as a capital city, where there established the flagship store of this country, London’s rank on this list is not as high as expected, ranking to the bottom. This result may, in a certain degree, reflect the users’ skeptical attitude towards the information released on the website and they prefer choosing other competitors’ service.

As a upmarket department stores website that offers comprehensive information on related products, including Clearance, Electrical, Home & Garden，Women, Men, Beauty，etc, “johnlewis.com” is highly recognized at home in Great Britain with high web search volume, it also receives little visit from other country like United States. Its unique geographic position as well as competitive brand influence makes this result achieved.

John Lewis is a chain of upmarket department stores operating throughout Great Britain. John Lewis takes pride in “Never Knowingly Undersold” policy, which is rewarded with the exceptionally vast web search volume compared with that of other regions. As of April 2013, the John Lewis Partnership operated 43 John Lewis stores throughout England, Wales and Scotland.

John Lewis, viewed as the bellwether of the high street, has seen weekly sales drop to their lowest level in nearly two years – raising concerns that its rapid growth could be slowing.

Only £59.8m went through the retailer's tills in the week to 8 June, falling below the £60m-a-week mark for the first time since September 2011. Sales were more than 5% down on the same week last year.

This was despite the group opening seven new stores and seeing continued record growth in its internet operation – one of the biggest online success stories for a high street retailer.

Andrew Murphy, retail director for the department store chain, described the downturn as a "blip", but admitted it was a sign that the record growth for the company was coming to an end.

He said: "The growth that we showed in the last seven months last year was at a level that was unsustainable and no business is going to sustain that in the long term.

"At the moment we have got four shops that are not ahead of their comparative sales from last year, so we would still consider that to be a good position."

The four stores are Peter Jones in Chelsea, Brent Cross, Stratford and Watford.

He added that several key events last year made comparisons difficult, including the diamond jubilee, Olympic and Paralympic Games, and the digital TV switchover in London.

"The jubilee was three times bigger commercially for us than the royal wedding the year before," he said.

Sales of electricals were dented by £1.2m as TV sales fell as a result of last year's digital switchover – when the analogue signal was switched off across London and shoppers upgraded their televisions.

Sales had been expected to fall in the week to 8 June, compared with a year earlier, because in 2012 there was an extra bank holiday, a later half term and gloomy weather, which all encouraged shoppers into stores.

With warm weather finally hitting large swaths of the UK in the first week of June, customers also stayed clear of the high street to enjoy the sunshine, the company said.

Peter Ruis, buying and brand director, said: "Customers really responded to our most weather-dependent ranges with strong results in outdoor living, up 26%, barbecues up 23% and picnicware up 17%."

However, electricals suffered a 4.6% fall and home fell 8.9% on last year's levels as a result of the high sales of jubilee merchandise in 2012.

The retail analyst Nick Bubb agreed that the department store's impressive recent growth could be coming to an end.

He said: "This is probably just a blip for John Lewis, but they aren't singing and dancing quite as much as they were a few months ago. All in all it's getting a bit harder for them and the strong growth appears to be slowing."

The John Lewis Partnership, which also includes Waitrose, achieved record profits last year, up 15.8% to £409m, giving employees, or partners, a 17% bonus.

Online sales for johnlewis.com soared 40% last year with sales topping £1bn for the first time in the site's history – a year ahead of schedule.

One of the loveliest things about my job has been hearing from women who, having never worn makeup before, have grown to love it through this column. It makes me happy because, while it goes without saying that I love makeup, I appreciate that for some it's a foreign language with conflicting connotations and a series of disasters in its wake (I speak as someone who wore lightning bolts on my cheeks in a misguided tribute to Aladdin Sane).

Do I think you need makeup? No one does. Do I believe makeup can be fun, creative, confidence-giving and even life-enhancing? I absolutely do and make no apologies for it.

If you want to wear makeup and feel at sea, drowning in options that are scary and bewildering, these six products are a great starting point.

I've chosen them because all look extremely natural, are easy for a novice to use and don't require loads of tools (apply with fingertips or straight from the stick). I call them Fisher-Price starter makeup. And even if you are on top of this whole beauty thing already, they are all still brilliant products that I use on myself frequently.

Lipstick Queen Medieval, £20, uk.spacenk.com
A transparent colour inspired by the ancient practice of rubbing fresh berries on the lips. I can apply this without a mirror.

Smashbox Waterproof Shadow Liner, £17, smashbox.co.uk
The easiest eye shadow and liner in the world. Marble is near impossible to get wrong. Just draw on like a child's crayon and blend/smudge with your finger.

Clinique Naturally Glossy Mascara, £16, clinique.co.uk
This in Jet Brown is the most natural-looking mascara. Defines and darkens without clumping.

Origins VitaZing SPF15 Energy-Boosting Moisturiser, £27, johnlewis.com
Looks great on most skin tones. Slather on like a normal moisturiser for a healthy tint.

Maybelline Dream Soft Blush, £6.99, boots.com
An idiot-proof blusher that's smudged on to cheeks with your finger. Sheer, light and flattering shades.

Burt's Bees Tinted Lipbalm, £5.99, burtsbees.co.uk
Instant, face-brightening, subtle lip colour that looks casual and pretty, and feels comfortable.